For cybersecurity
Find the 1,800 CISOs inside RSA's 43,000. Six weeks early.
Meetings booked before you land in San Francisco.
Surface the 1,800 CISOs and VP Security buyers hiding in RSA's 43,000 attendees, 6 weeks before the floor opens. Reps arrive with meetings already on the calendar.
Pre-event
Know who's attending RSA, weeks before the doors open
- →Source attendees from event platforms, speaker lists, and exhibitor directories
- →Enrich on your Apollo or ZoomInfo plan. Score for CISO, VP Security, Director of Security Engineering, security tooling signals
- →Sequence prioritized targets to Apollo, HubSpot, or Salesforce (Outreach Q2 2026)
- →Reps arrive knowing exactly who to find on the Moscone floor
RSA Conference 2026
Pre-booked at RSA
40+
ICP from 43K
1,840
Contacted in a week
92%
In-event
Capture every conversation and sync to CRM same-day
- →Scan badges, QR codes, or add contacts manually in one mobile app
- →Tag leads with voice notes while walking the expo floor
- →Works offline. Syncs to Salesforce or HubSpot when you're back in range
- →CISOs and VP Security leads appear in the CRM the same afternoon
RSA Conference 2026
Event
RSA 2026
Date
Apr 27–30
Location
SF
Post-event
Show leadership exactly what RSA produced
- →Sourced and influenced pipeline attributed to each event inside Salesforce or HubSpot
- →Compare RSA vs. Black Hat vs. regional summits on real pipeline numbers
- →Closed-won revenue traced back to the event that sourced it
- →Defend next year's booth budget with numbers from the CRM the CFO already trusts
RSA Conference 2026
Pipeline (3 events)
$2.4M
Meetings
85+
L2O rate
6x
Pipeline attribution
What RSA and Black Hat actually produced
RSA + Black Hat 2026 · Event ROI
Pipeline attribution
Attribution lands in Salesforce within 48 hours
Spend
$0
Sourced pipeline
$0
Revenue (90d)
$0
Meetings booked
0
MongoDB
Proposal
$468,000
Datadog
Negotiation
$524,000
Snowflake
Discovery
$391,000
Cloudflare
Closed-Won
$312,000
GitLab
Proposal
$418,000
PagerDuty
Discovery
$287,000
Attribution: First-touch + rep capture sync
Source: Salesforce · Last sync 2s ago
43,000 RSA attendees. 1,840 ICP matches. 85+ booked meetings. Here's how the list narrows.
RSA Conference 2026
Source attendees
Pull from RSA's attendee roster, session speakers, and exhibitor directories
Count
43,000
Janine Rossi
CISO · MongoDB
Tobias Nguyen
VP Security · Datadog
Alice Zhou
Director Security Eng · Snowflake
Real numbers · Series C cybersecurity customer
The RSA math
Same event, same booth, same team. What changes is how the funnel narrows.
Without Luminik
- 43,000 attendees on the floor
- 1,500 random badge scans
- 20 opportunities (1.3% L2O)
Mid-six-figure spend. No defensible ROI number.
With Luminik · 3 events
- 1,840 ICP-matched at RSA alone
- 85+ booked meetings across 3 events
- 6x L2O rate (1.3% to 8%)
$2.4M attributed pipeline in Salesforce, 48 hours after floor close.
RSA + Black Hat + 1 regional summit. Numbers from a Series C cybersecurity customer. Past performance, not a promise.
Cybersecurity events we run the pipeline motion on
| Event | Location | Typical size | Season |
|---|---|---|---|
| RSA Conference | San Francisco | 43,000+ | April |
| Black Hat USA | Las Vegas | 20,000+ | August |
| DEF CON | Las Vegas | 30,000+ | August |
| Cyber Security Summit | Regional (10+ cities) | 500–1,500 | Year-round |
| CISO Forum | Various | 200–500 | Quarterly |
| Gartner Security & Risk | National Harbor, MD | 4,000+ | June |
What the pipeline motion looks like per security role
| Persona | Pre-event | In-event | Post-event |
|---|---|---|---|
| Marketing Leaders | Account targeting, event selection | High-fit meetings | ROI reports, budget justification |
| Field Marketers | Prep lists, attendee enrichment | Rep-ready context | Timely follow-ups |
| RevOps / CRM Managers | Campaign planning, segmentation | Lead tagging + sync | Attribution + reporting |
| SDRs / AEs | Warm outreach with context | Real-time lead capture | CRM tasks pre-filled |
First RSA with Luminik: 1,840 out of 43,000 attendees matched our ICP, 40 meetings booked before we flew out, 8 more on the floor. Our lead-to-opportunity rate went from 1.3% to 8% on one event. The reps stopped walking cold.
Head of Marketing
Series C cybersecurity automation
260 employees
Cybersecurity event pipeline resources
Proof and tools for your next RSA or Black Hat
RSA and Black Hat pipeline case study
$2.4M attributed pipeline, 85+ meetings, 1,840 ICP-matched from 43K attendees at RSA.
Pre-event intelligence for RSA, Black Hat, and DEF CON
ICP scoring and attendee sourcing starting 6 weeks before the floor.
Free RSA outreach sequence generator
Build a multi-channel pre-event cadence for your security show.
Model your RSA pipeline
Free event ROI calculator. Enter the event and your ICP, get a pipeline estimate.
Have a security event on the calendar?
20 minutes on RSA, Black Hat, or DEF CON. We walk the sourcing, enrichment, and writeback live on the show you already paid for.
$2.4M pipeline across RSA + Black Hat + 1 regional summit