Pricing

Three tiers. One outcome floor.

Published pricing. Annual billing saves roughly 17%. Mobile app included across all tiers.

Book a 20-min walkthrough
Risk reversal
10-meeting floor, or you get paid back.

Growth and Scale carry the outcome floor in contract. The $2,500 Concierge Pilot is fully refundable if we miss the floor on your first flagship event. You see pipeline in Salesforce or HubSpot within 48 hours, or you don't pay.

Talk to founder How the credit works

Starter

Series A, 1-3 flagships / year

One flagship per quarter, solo operator or small team.

$ 299 /month
Billed monthly. Switch to annual to save 17% ($600/yr).
14-day no-risk trial on your first event.

The full event pipeline (source, enrich, sequence, capture, attribute) on up to 2 events per month. BYOV enrichment through your existing Apollo plan.

Who it's for

Series A teams running 1-3 flagship events a year who want pre-event intelligence and booth capture without a managed engagement.

Proof

Starter handles one RSA-sized event per month within the 2,500 enriched ICP-match cap.

  • 2 events / month, up to 2,500 enriched ICP matches / month
  • BYOV through your Apollo, ZoomInfo, or Clay account
  • Salesforce OR HubSpot + 1 sequencer (Apollo live, Outreach ships Q2 2026)
  • Mobile app (iOS + Android) for unlimited booth reps
  • Attribution writeback to CRM within 48 hours of floor close
  • Email support, shared knowledge base
Start on your next event
Most popular

Growth

Series B-C, 4-8 flagships + regionals

The working tier. 6 events a month, all integrations, outcome floor.

$ 799 /month
Billed monthly. Switch to annual to save 17% ($1,608/yr).
Managed enrichment add-on at $0.20 / enrichment over 10K.

The event pipeline across your full event calendar. 6 events per month (regional shows count as 0.5), 10,000 enriched ICP matches, all live integrations, shared Slack, 10-meeting floor per flagship.

Who it's for

Series B-C teams running 4-8 flagship events plus regionals per year. The sweet spot for mid-market event marketing budgets.

Proof

IDV customer ran 15 events in 6 months on this shape: 270+ meetings booked, $2M in qualified pipeline, writeback to HubSpot on every event.

  • 6 events / month (regional = 0.5 each), 10,000 enriched ICP matches / month
  • BYOV or managed enrichment add-on at $0.20 / enrichment
  • All live integrations: Salesforce, HubSpot, Apollo, Slack
  • Mobile app included, unlimited booth reps, admin controls
  • 10 booked meetings floor per flagship event, platform-fee credit if missed
  • Shared Slack channel with the Luminik team, quarterly ROI review
Pick Growth

Scale

Series C+, 15+ events / year, multi-BU

Unlimited events, multi-BU, managed enrichment.

$ 1,999 /month
Billed monthly. Switch to annual to save 17% ($4,008/yr).
Includes managed enrichment up to 50K / month.

Everything in Growth with no event or attendee caps, across multiple business units with separate ICP models. Managed enrichment on Luminik's vendor stack included. Dedicated CSM.

Who it's for

Series C+ or enterprise marketing orgs running 15+ events a year across BUs, with procurement and InfoSec review.

Proof

Designed for teams whose event calendar spans 4+ regions or 2+ BUs with separate ICP targeting per segment.

  • Unlimited events, unlimited enriched ICP matches
  • Managed enrichment included (up to 50K / month on Luminik's stack)
  • Custom ICP models per segment or persona, multi-BU isolation
  • Dedicated Customer Success Manager, custom dashboards
  • SOC 2 Type II audit in progress, InfoSec questionnaire supported
  • Mobile app included, optional white-label available
Talk to sales
Compare tiers

What each tier includes, side by side

Feature Starter Growth Popular Scale
Events per month 2 6 (regional = 0.5) Unlimited
Enriched ICP matches / month 2,500 10,000 Unlimited
Integrations SF or HS + 1 sequencer SF, HS, Apollo, Slack SF, HS, Apollo, Slack
Mobile app (iOS + Android)
10-meeting outcome floor
Managed enrichment included Add-on $0.20 / enrichment Up to 50K / month
Custom ICP models per BU
SOC 2 audit support
How the pricing works

Flat subscription. Usage caps. BYOV. Outcome floor.

The four-part mechanic under every tier. Each piece does a specific job.

Flat subscription

Monthly or annual. Covers orchestration 365 days a year: ICP scoring, sequencer push, booth capture, attribution writeback. No per-event surprises, no per-seat charges on mobile.

Usage caps

Events per month and enriched ICP matches per month are the units. Teams self-upgrade when a flagship season hits. Clear ceilings per tier, no surprise overages.

BYOV enrichment

Luminik calls Apollo, ZoomInfo, or Clay through your API credentials. Enrichment spend stays on your existing vendor account. Managed option on Growth add-on and included on Scale.

Outcome floor

10 booked meetings per flagship event on Growth and Scale. If we miss, the platform fee for that month is credited. The floor is in the contract.

Optional add-on

Concierge Pilot (optional)

$2,500 one-time

Hands-on setup and on-floor support on your first flagship event. 100% credited against Year 1 of any tier if you subscribe within 30 days of event close. Refundable if we miss the 10 booked meetings floor.

Add a concierge pilot to your first event

What you walk away with after one event

  • Prioritized target lists 6 weeks before the floor opens
  • 10 booked meetings floor per flagship event on Growth and Scale, credited if we miss
  • Mobile app included across every tier, no per-seat fees
  • Event-sourced pipeline visible in Salesforce or HubSpot within 48 hours
  • One ROI number for the CMO's QBR, pulled from the CRM
We're on Growth. Six flagship events last quarter, ten-meeting floor on each. We hit the floor on all six, so no credit triggered, but knowing it was there made the internal procurement conversation a twenty-minute call. The Apollo push also means we aren't paying for a second sequencer, which mattered when we presented the line item to finance.
Head of Marketing
Series B regtech
180 employees
Before you pick a plan

Model it, read the proof, try it free

Free event ROI calculator
Model your next flagship before you pick a tier.
Case studies
What teams on Growth and Scale have produced.
Free outbound sequence generator
Build a multi-channel pre-event cadence in minutes.
FAQ
Integration, BYOV, outcome floor, procurement questions.

Frequently Asked Questions

Why is Starter $299 when badge-capture apps charge $2,000+ a month? +
Badge-capture apps stop at the booth scan. Luminik runs five stages: attendee sourcing 6 weeks out, enrichment through your Apollo plan, ICP scoring, sequencer push, booth capture, and attribution writeback. You bring your own enrichment (BYOV) so Luminik doesn't charge you twice for data you already pay Apollo for.
What does 'we credit the month if we miss the floor' mean? +
Growth and Scale agreements name an outcome floor of 10 booked meetings per flagship event. If we miss on an event in the billing month, the full platform fee for that month is credited to your next invoice. The 10-meeting floor is in the contract. The Concierge Pilot is a full refund rather than a credit.
Does the mobile app really come free? +
Yes, included across all three tiers. Unlimited booth reps can install iOS or Android, capture badges, dictate voice notes, look up attendees by ICP score, and push records to your CRM. No per-seat fees.
BYOV means we pay Apollo AND Luminik. Isn't that double-paying? +
You also pay Salesforce and your sequencer. Luminik runs the event pipeline across them: the part that makes Apollo enrichment, your sequencer, and Salesforce attribution work together around an event. Enrichment calls run on credits you already own. If you don't have Apollo, managed enrichment is a $0.20 / enrichment add-on on Growth, and included on Scale.
Why not per-meeting pricing like Intercom Fin? +
Per-meeting billing breaks on attribution edge cases. Was the meeting from Luminik's enrichment or the rep's existing relationship? Who counts? We use meetings as an outcome floor instead: credit if we miss, flat platform fee either way. Predictable for your budget, no arguments over attribution edge cases.
Can I test Luminik on just one event? +
Two paths, pick based on how hands-on you want us. Self-serve: subscribe to Starter month-to-month, onboard yourself, run the event, cancel from the admin console if it's not for you. The 10-meeting outcome floor applies on day one. Hands-on: the $2,500 Concierge Pilot is a founder-led kickoff with custom ICP scoring, attribution model review, and on-floor rep training on your first flagship. Refunded if we miss the 10-meeting floor, 100% credited to Year 1 if you subscribe within 30 days of event close.
What's the Concierge Pilot, and who picks it over Starter? +
The Concierge Pilot is the hands-on pilot path. $2,500 one-time, founder-led kickoff, custom ICP scoring, attribution model review, and on-floor rep training on your first flagship. Most Series B+ teams pick it for the first RSA or Money20/20 where the CFO wants confidence before subscribing. Series A teams and RevOps-led evaluations usually start on Starter month-to-month instead and self-onboard. Both carry the 10-meeting outcome floor.
Our team already does this. Why would we pay Luminik? +
Most teams run event prep as best-effort manual work: a VA pulls the list the week of the show, the spreadsheet never makes it into the CRM, attribution lives in someone's head and gets reconstructed three weeks after the event. Luminik turns that into a repeatable system. Your team keeps working in Salesforce, HubSpot, and Apollo. The event pipeline becomes clean CRM data instead of post-show folklore.
What happens during months with no events? +
Pre-event sourcing and sequencing runs 6 weeks ahead of each flagship. The months that look quiet are when the pipeline for your next big show is being built. If you pause during that window, your reps walk in cold. Subscriptions are priced assuming year-round use because that's how the motion works. If your event calendar is seasonal, Starter covers the lighter quarters.
Is this a lead gen agency? +
No. An agency hands you a list. Luminik builds the event pipeline inside your own CRM, on the enrichment vendor you already pay for. Your team owns the data, the sequence history, and the attribution records after the subscription ends. If you churn, nothing disappears. Everything Luminik writes lives on CRM records that are yours.
How does the annual discount work? +
Annual billing is 17% off the monthly rate, billed upfront for 12 months. Starter drops from $299 to $249/month, Growth from $799 to $665/month, Scale from $1,999 to $1,665/month. You can upgrade tier mid-term at a prorated rate. Downgrades take effect at renewal.
Are there seat limits or per-user fees? +
No. Every tier includes unlimited admin-console seats (web app for campaign setup, ICP scoring, attribution review) and unlimited booth rep seats on the mobile app (iOS + Android). We don't charge by seat count. Your whole marketing + RevOps team can work in the admin console, and every AE who walks the floor can use the mobile app, at no incremental cost.
What happens if we exceed the flagship event cap in a month? +
Regional shows count as half a flagship, so a heavy month is usually absorbed inside the tier cap. If a genuine overage hits, we flag it before it lands on an invoice and offer either a mid-term upgrade (prorated difference covers the rest of the term) or a one-off event add-on priced against your order form. No silent charges.
What's the cancellation policy? +
Month-to-month on the monthly plan: cancel any time, you keep access through the end of the paid billing period. Annual plans are non-refundable for the unused portion, but you can downgrade to a smaller tier at renewal. No early-termination fees on either plan. CRM records, sequence history, and attribution writebacks are yours to keep in either case.
Does the subscription fee cover implementation? +
Self-serve setup is included: Salesforce or HubSpot OAuth, Apollo API key, ICP rules import, and your first event go-live are covered by the platform fee. For hands-on setup on the first flagship event (custom ICP scoring, attribution model review, on-floor rep training), the $2,500 Concierge Pilot add-on covers it. 100% credited against Year 1 if you subscribe within 30 days, refunded if we miss the 10-meeting floor.

See the pipeline running on your next flagship event.

20 minutes. You pick the event. We walk sourcing, enrichment, and writeback live, then confirm which tier fits.

Book a 20-min walkthrough
$2.4M at RSA + Black Hat $2M across 15 fintech shows $1.2M from Money20/20

Growth + Scale tiers carry a 10-meeting floor per flagship event. Details on pricing.