The event pipeline platform your CFO reviews inside Salesforce.
One defensible ROI number for the CFO, written back to Salesforce within 48 hours of floor close. Every event dollar tied to sourced and influenced pipeline.
The ROI number your CFO actually trusts
Sourced and influenced pipeline tied to each account, rep, and event, pulled straight from Salesforce or HubSpot. Exportable. Defensible. No vendor dashboard in the path.
Event line, on the board deck
Last two quarters. Sourced from Salesforce, confidence-tiered.
Pipeline attribution
Defending the event line in your budget
Events are 20–30% of your marketing spend. This is how you stop guessing what they produced.
What you walk into the QBR with
- Events eat 20-30% of your marketing budget. You can't prove what any of it produced
- Sales says "that event didn't work." The data you have is scan counts and booth anecdotes
- Every flagship runs a different playbook. Different reps, different tool, no consistent record
- The post-event ROI report takes three weeks to reconcile, if anyone finishes it
- You're paying $50K/year for an intelligence subscription that ends at "who's registered"
What you walk in with instead
- Sourced and influenced pipeline tied to each event, sitting in Salesforce or HubSpot where your CFO already looks
- One repeatable playbook for every event: source, enrich, sequence, capture, attribute
- Attribution that lives in the CRM your team opens every morning, not a vendor dashboard nobody logs into after week two
- A defensible number for the QBR: $X spent, $Y sourced pipeline, $Z influenced pipeline
- Runs on your Apollo, your Salesforce, your enrichment vendor. No new lock-in.
Where the $50K three-tool chain leaks
Most marketing leaders inherited a three-tool chain (an intelligence subscription, a scan app, and a reconciliation spreadsheet) or no tools at all and an SDR rebuilding the list each show. Either way, each stage owns itself and nobody owns the full pipeline from sourcing through attribution.
| Stage | What you probably own | Where it leaks |
|---|---|---|
| Pre-event | A $50K/year intelligence subscription, or an SDR with a spreadsheet | Ends at "who's registered." No ICP scoring. No enrichment through your vendor. No push to your sequencer. |
| On-floor | Your scan app | Catches badges, dumps a CSV. Your team spends Monday morning cleaning, enriching, and routing by hand. |
| Post-event | The reconciliation spreadsheet | An SDR builds it Tuesday, it's abandoned by Thursday, and it never holds up when the CFO asks questions. |
Luminik replaces the three tools with one event pipeline. Orchestrating the enrichment vendors you already pay for, writing back to the CRM you already trust.
Questions you'll ask in the first 10 minutes
"Is this just another dashboard?"
No. Attribution lands in your Salesforce. Your reps never log into a second tool for attribution. The dashboard is a byproduct of the CRM writeback.
"Will my reps actually use it?"
They already use Salesforce, Apollo, and HubSpot (Outreach ships Q2 2026). Luminik feeds into those. Prep sheets in the CRM. Sequences in the tool your reps opened this morning. The Luminik mobile app (iOS and Android) only comes out on the floor: offline capture, voice notes, attendee lookup with ICP score, and a Push to CRM button on every record. That's it.
"We already pay for enrichment. Are we paying twice?"
No. Bring your existing Apollo, ZoomInfo, Clay, Lemlist, or LeadMagic vendor. Luminik orchestrates the vendors you already own. You never route a second data waterfall.
"What if the first event doesn't work?"
The risk sits with us. On Growth and Scale, every flagship event carries a 10 booked meetings floor. If we miss, the platform fee for that month is credited. On the first event, the optional $2,500 Concierge Pilot is refunded in full if the floor is missed, and credits 100% against Year 1 if you subscribe. Real reference: a Series C cybersecurity customer ran 3 events (RSA + Black Hat + 1 regional summit), 1,840 ICP-matched from RSA's 43K attendees, 85+ booked meetings (40+ pre-booked), $2.4M attributed pipeline in Salesforce.
The board wanted to know what Money20/20 produced. Before Luminik I'd have shown scan counts and a PDF from the booth vendor. This year we walked in with 110+ pre-booked meetings and closed the show with $1.2M in sourced pipeline traced to three specific AEs, straight out of Salesforce. The question shifted from 'should we cut event spend' to 'which three events do we lean into next half.'
Numbers your CFO will trust
Defend the event line with numbers.
20 minutes. Pick your next flagship event. We walk how attribution lands in your CRM, with the math your CFO will trust.