For fintech
Walk into Money20/20 with meetings already booked.
Fraud, risk, and payments buyers pre-identified.
We build the attendee list six weeks before the floor opens. Score for VP Fraud, Head of Compliance, Head of Payments. Attributed pipeline in your Salesforce within 48 hours.
Pre-event
Surface the 200 bank and fintech buyers out of 11,000 attendees
- →Source attendees 4-6 weeks before Money20/20 from event platforms and public directories
- →Enrich on your Apollo or ZoomInfo plan. Score for bank category, fraud/risk function, payments seniority
- →Pre-book meetings with VP Fraud, Head of Compliance, and Head of Payments
- →Sequence ranked lists through Salesforce, HubSpot, Apollo, or Slack (Outreach Q2 2026)
Money20/20 USA
M20/20 attendees
11,000+
ICP-matched
210
Pre-booked meetings
68
In-event
Capture the room without drowning reps in bad scans
- →Badge scans, business cards, and floor conversations captured on mobile
- →Voice notes transcribed with account context from your ICP list
- →Works on flaky conference Wi-Fi. Syncs to Salesforce or HubSpot when connectivity returns
- →Unqualified scans filtered at the ICP-score level before follow-up sequences fire
Money20/20 USA
Event
Money20/20
Location
Las Vegas
Same-day sync
94%
Post-event
Your CFO's event ROI dashboard
- →Sourced and influenced pipeline attributed to each show inside Salesforce or HubSpot
- →Compare Money20/20 USA vs Europe vs SFF on real pipeline numbers
- →Closed-won revenue traced back to the event and rep that sourced it
- →Defensible ROI inside the CRM the CFO already reviews
Money20/20 USA
Pipeline (3 events)
$1.2M
Meetings
110+
Opps
22
Pipeline attribution
What Money20/20 actually produced
Money20/20 Europe · Event ROI
Pipeline attribution
Attribution lands in Salesforce within 48 hours
Spend
$0
Sourced pipeline
$0
Revenue (90d)
$0
Meetings booked
0
Klarna
Closed-Won
$186,000
Adyen
Proposal
$287,000
Stripe
Negotiation
$214,000
Checkout.com
Closed-Won
$163,000
Revolut
Proposal
$139,000
Ramp
Discovery
$182,000
Attribution: First-touch + rep capture sync
Source: Salesforce · Last sync 2s ago
11,000 Money20/20 attendees. 210 ICP matches. 110+ booked meetings. Here's how the list narrows.
Money20/20 USA
Source attendees
Pull from the Money20/20 registered roster, session speakers, and sponsor directory
Count
11,000
Priya Shah
VP Fraud · Capital One
Marcus Obi
Head of Compliance · Stripe
Lena Park
Head of Payments · Wells Fargo
Real numbers · Series B regtech fraud detection customer
The Money20/20 math
Same show, same booth, same team. What changes is how the funnel narrows.
Without Luminik
- 11,000 attendees on the floor
- ~200 random badge scans
- ~8 opportunities, 2-3 week follow-up lag
Illustrative baseline. Booth spend with no Salesforce attribution.
With Luminik · 3 events
- 210 ICP-matched from 11,000 Money20/20 attendees
- 110+ pre-booked meetings (68 from pre-event alone)
- 22 opportunities, same-business-day sequencing
$1.2M attributed pipeline in Salesforce across 3 events. US market entry 6 months early.
Money20/20 USA + Money20/20 Europe + Singapore FinTech Festival. Numbers from a Series B regtech fraud detection customer. Past performance, not a promise.
Fintech events we run the pipeline motion on
| Event | Location | Typical size | Season |
|---|---|---|---|
| Money20/20 USA | Las Vegas | 11,000+ | October |
| Money20/20 Europe | Amsterdam | 8,000+ | June |
| Singapore FinTech Festival | Singapore | 60,000+ | November |
| Banking Transformation Summit | London | 1,500+ | Spring |
| Fintech Meetup | Las Vegas | 6,000+ | March |
| Gartner IAM Summit | Grapevine, TX | 4,000+ | December |
What the pipeline motion looks like per fintech role
| Persona | Pre-event | In-event | Post-event |
|---|---|---|---|
| Marketing Leaders | Account targeting, event selection | High-fit meetings | ROI reports, budget justification |
| Field Marketers | Prep lists, attendee enrichment | Rep-ready context | Timely follow-ups |
| RevOps / CRM Managers | Campaign planning, segmentation | Lead tagging + sync | Attribution + reporting |
| SDRs / AEs | Warm outreach with context | Real-time lead capture | CRM tasks pre-filled |
Money20/20 USA is 11,000 attendees and our ICP is maybe 200 of them, specific titles in fraud, risk, and payments. Luminik surfaced 187 with the right titles from the pre-event list, our reps pre-booked 34 meetings with 22 of those, and we closed $340K in Q4 attributed to that one show. More useful than the number: I stopped staring at a 50-page agenda at midnight trying to work out who to chase.
VP Marketing
Series B fintech fraud detection
180 employees
Fintech event pipeline resources
Proof and tools for your next Money20/20 or SFF
Money20/20 fraud detection pipeline
$1.2M attributed pipeline, 110+ meetings, 210 ICP-matched from 11,000 attendees.
Pre-event intelligence for Money20/20 and SFF
ICP scoring and attendee sourcing starting 6 weeks before the floor.
Free Money20/20 outreach sequence generator
Build a multi-channel pre-event cadence for your fintech show.
Model your Money20/20 pipeline
Free event ROI calculator. Enter the event and your ICP, get a pipeline estimate.
Have a fintech event on the calendar?
20 minutes on Money20/20, Singapore FinTech Festival, or Finovate. We walk the sourcing, enrichment, and writeback live on the show you already paid for.
$1.2M pipeline across 3 fintech events 110+ pre-booked meetings