Sourced and influenced pipeline in Salesforce within 48 hours of floor close.
Sourced and influenced pipeline tied to the event that produced it, written to Salesforce or HubSpot within 48 hours of floor close. Defensible line by line in any QBR.
Pipeline, last 90 days
The attribution line your CFO signs off on
Pipeline attribution
Why your current ROI number doesn't hold up
ROI that lives outside your CRM doesn't survive a QBR. This is why.
Your Salesforce doesn't know. Your CFO doesn't trust a number that lives in a vendor tool. Your ops team builds a parallel spreadsheet anyway.
Pipeline math never reaches your Salesforce or your HubSpot as a first-class field. The QBR still cites a screenshot from a tool no one else on the revenue team has opened.
Takes three weeks. Never quite reconciles. Doesn't survive the QBR scrutiny. Doesn't come back next quarter.
Luminik writes attribution into the CRM your CFO already trusts. Within 48 hours of floor close, with three-tier confidence on every match, defensible line by line.
What Stage 5 actually includes
Sourced and influenced pipeline in your CRM
Every opportunity tied to the event that sourced it or moved it through a stage. Written to Salesforce Opportunities or HubSpot Deals as first-class fields. Switch attribution models anytime without losing history.
Three-tier matching with confidence scoring
We match back to opportunities on email first, then domain, then company name. Every match carries HIGH, MEDIUM, or LOW confidence. LOW-confidence matches queue for RevOps review before anything touches your Opportunity record. Expansion revenue from the same account gets flagged separately.
Attribution lives in your CRM, not a vendor dashboard
Pipeline and revenue sit in the CRM your ops team already runs reports out of. Luminik feeds sourced and influenced fields into Salesforce or HubSpot. Your RevOps team already knows how to query them.
Event-over-event comparison
Compare Money20/20 vs SFF vs Banking Summit on real pipeline numbers. Funnel math at every stage: attendees, contacted, replied, meeting, opportunity, closed-won.
48-hour writeback after floor close
Floor closes Thursday, attributed pipeline in Salesforce by Saturday. No three-week reconciliation, no Tuesday CSV cleanup. Your CMO walks into the Monday leadership meeting with a number already defensible.
CFO-ready export
One click, one PDF: spend, sourced pipeline, influenced pipeline, revenue, ROI multiple. Formatted the way your finance team reviews it, not the way a vendor wants to show their numbers.
Sourced. Influenced. Accelerated. Associated.
Most attribution stacks collapse event impact into one "influenced" number. Ours splits four ways so your RevOps team can answer what actually happened, per opportunity.
The event was the first-touch. No prior opportunity history. Budget justification lives here.
Opportunity existed, the event added a touch that moved it. Most vendors stop here.
The opportunity advanced stage within 30 days of the event. Your CFO cares about this one for velocity.
Attendee matches an existing account but no stage movement. Useful signal without inflating the number.
Attribution auto-upgrades as stronger evidence arrives (Associated → Influenced → Accelerated → Sourced), never downgrades. Manual override is always available for the edge cases.
Five guards built in before a dollar is attributed
Your CFO has seen inflated marketing numbers. Luminik skips attribution where it would not survive scrutiny.
- 90-day attribution window. An event touch only counts toward opportunities created or advanced within 90 days of floor close. Configurable per org.
- Zero-dollar opportunity skip. If the opportunity has no pipeline amount, we do not count it. Placeholder opps stay out of your ROI number.
- Six-month staleness guard. Opportunities that have not moved stage in 6 months drop out of event-influenced reporting.
- Free-email-domain skip. gmail, yahoo, hotmail, outlook never match to an account. Stops attribution from bleeding onto consumer emails.
- Terminal-state skip. Closed-Lost opportunities do not retroactively gain new attribution. Once it is dead, it is dead.
LOW-confidence matches are saved as suggestions for RevOps review, never auto-pushed to the CRM. No spam on the Opportunity record.
Real events. Real attribution.
See the ROI math on a real event of yours.
20 minutes. Pick an event you already ran. We walk how Luminik writes attribution into your Salesforce or HubSpot within 48 hours of floor close.