The event pipeline platform for marketers running 5+ flagship events a year.
Build the attendee list 6 weeks out, walk in with meetings already booked, and see attributed pipeline in Salesforce within 48 hours of floor close. Five stages, one system.
The event on a runway
A single timeline from sourcing to attribution. Meetings land on the calendar before the doors open.
Your next flagship, on a runway
Six weeks out to forty-eight hours after floor close.
From attendee CSV to booked meetings, across five stages
Watch the list narrow as Luminik sources, enriches, scores, and sequences, all before the doors open. Capture on mobile. Attribution back in the CRM within 48 hours of floor close.
Source attendees
Pull from event platforms, speaker lists, exhibitor directories
The list your reps actually walk the floor with
Ranked by ICP. Meeting state synced from Salesforce. Next step attached to every row. Open on phone at the booth, open on laptop at the prep meeting.
1,840 ICP-matched of 43,000
| Attendee | Title | ICP score | Meeting | Next step |
|---|---|---|---|---|
SC Sarah Chen Ramp | VP Operations | 94 | Thu 10:30 demo | |
MA Marcus Alvarez Vanta | Head of GRC | 91 | Fri intro call | |
PR Priya Rao Linear | Finance Systems Lead | 88 | · | Outbound sequence |
JP Jordan Park Notion | RevOps Director | 86 | Booth 12 walkthrough | |
DF Diego Fuentes Gusto | Senior FP&A | 82 | · | Added to Apollo seq |
AK Amelia Kwon Rippling | Treasury Manager | 80 | · | LinkedIn first-touch |
TW Tomás Weber Brex | VP Finance | 77 | Post-event follow-up | |
LO Lindsay Okonkwo Ironclad | Procurement Lead | 74 | · | Sequence step 2 |
What event marketers are up against
If you run 5+ flagship events a year, this is the week-of experience today.
The reality at any six-figure booth
- You get the 10,000-name attendee list, 3 days before the show
- Reps walk a 43,000-person floor with no target list, no talking points
- Every badge scan gets dumped into a CSV. Nobody reconciles it until Tuesday
- Follow-ups go out on day 11, competitors already closed
- The CMO asks what the six-figure booth produced. You have a spreadsheet
The reality with one pipeline
- Attendee list sourced 6 weeks out, scored against your ICP before the floor opens
- Every contact enriched through your Apollo or ZoomInfo plan, not a second data vendor
- Ranked target lists in the sequencer your reps already use: Apollo, HubSpot, Salesforce (Outreach ships Q2 2026)
- Badge scans, voice notes, and meetings captured on one offline-first mobile app, synced to Salesforce same day
- Sourced and influenced pipeline written back to your CRM within 48 hours of floor close, split by event, rep, and account
Why your three-tool setup leaks pipeline
Most teams ended up with three tools, each owning one stage, or no tools at all and an SDR stitching the pipeline together by hand. Either way, the handoffs leak.
Tells you who registered. Doesn't score them. Doesn't push to your sequencer. Doesn't capture the room.
Catches badges at the booth. Dumps them as a CSV. You still clean, enrich, and route by hand on Monday.
Does more, but only inside their dashboard. Their enrichment. Their sequencer. Their attribution. Your team ends up running two CRMs.
Luminik replaces the three tools with one event pipeline. Running through the vendors and CRM you already pay for.
What an event marketer actually gets
Your reps know who to talk to before day one
Every attendee scored against your ICP, every target account flagged, every prep sheet pushed to the sequencer your reps already work in. Reps can open the Luminik mobile app on the floor, search an attendee by name or company, and see the ICP score and reasoning before the conversation. No "let's just see who stops by."
One mobile app for the floor, none of the adoption fights
Prep sheets in Salesforce. Sequences in Apollo or HubSpot (Outreach ships Q2 2026). The Luminik mobile app (iOS and Android) only comes out at the booth: four capture methods, voice notes, and a Push to CRM button on every attendee. Offline-first. Reps don't learn a second dashboard.
Follow-up starts the same day
Voice notes transcribed and attached to the activity timeline. Badge scans become CRM records with ICP scores attached. Meetings log with owner and next step. Reps act while the conversation is still warm.
The ROI number is in the CRM the CFO already trusts
Pipeline attributed to specific events. Revenue traced to specific booths. Pulled from Salesforce, exportable for the QBR, opened in the CRM your reps already work in every day.
Honestly, I was terrified going into RSA last May. Previous year, we got the attendee list five days before the show, the team stayed up scrambling through it, and our AEs still walked the floor cold. This time we had the enriched list five weeks out, scored against our ICP through our own Apollo seats, and the reps walked in with 40 meetings already on the calendar. Two days after the floor closed I had attributed pipeline sitting in Salesforce. I sent the number to my CFO on Monday morning instead of Thursday three weeks later. RSA went from our scariest line item to the event I budget for first.
Every stage of the event pipeline, in detail
Pick the event. We'll show the pipeline running on it.
20 minutes. You pick the event. We walk the sourcing, enrichment, and writeback live on a real show you already paid for.
Growth + Scale tiers carry a 10-meeting floor per flagship event. Details on pricing.