# Luminik

> Luminik is the **event pipeline platform** for mid-market B2B teams (100-300 employees, Series A through C) that run 5+ flagship events a year. It runs five stages of the event motion (source, enrich, sequence, capture, attribute) on the Salesforce, HubSpot, and Apollo accounts the customer already pays for.

## What Luminik does

**Stage 1. Source.** Luminik builds the attendee list six weeks before the floor opens, from event platforms, exhibitor directories, speaker lists, partner portals, and LinkedIn. Customers can also upload their own CSV.

**Stage 2. Enrich.** Every attendee is enriched through the customer's own enrichment vendor contract. This is BYOV (Bring Your Own Vendor). Live providers: Apollo, ZoomInfo, Cognism, Breeze Intelligence, Clay, Hunter.io, Dropcontact, Findymail, LeadMagic, Dealfront. Luminik orchestrates the waterfall; the customer's existing vendors do the enrichment. No second data contract.

**Stage 3. Sequence.** Ranked, ICP-scored targets land in the sequencer the reps already use. Live: Apollo, Lemlist, Instantly, Smartlead, La Growth Machine, plus HubSpot workflows or Salesforce campaigns. Outreach integration ships Q2 2026. The same sequencer handles pre-event outreach and post-event follow-up.

**Stage 4. Capture.** On-floor capture runs on an offline-first iOS and Android mobile app. Three capture methods: QR scan, on-device badge OCR with per-field confidence scoring, and manual entry. Voice notes transcribe with AI-extracted next steps. Every capture writes to Salesforce or HubSpot the same day, keyed to the pre-event ICP score.

**Stage 5. Attribute.** Sourced and influenced pipeline writes back to Salesforce Opportunities or HubSpot Deals within 48 hours of floor close. Four attribution tiers (sourced, influenced, accelerated, associated). Three-tier matching (email, domain, company name) with HIGH / MEDIUM / LOW confidence plus manual override. Five guards built in: 90-day attribution window, zero-dollar skip, six-month staleness guard, free-email-domain skip, terminal-state skip.

## Who Luminik is for

- **Mid-market B2B**, Series A through Series C, 100-300 employees, 5+ flagship events a year
- **Economic buyer**: VP Marketing or CMO
- **Technical buyer**: RevOps or Marketing Operations
- **Daily users**: Event Marketing Managers on the web app, AEs and SDRs on the mobile app at the booth

Luminik is not an event-organizer tool (Cvent, Bizzabo). It is not a data broker. It is not a booth scanner. It is not a closed-waterfall suite.

## Pricing

- **Starter** $299/month. 2 events/month, 2,500 enriched ICP matches/month. Self-serve. Month-to-month, cancel from the admin console. Series A teams and RevOps-led evaluations typically start here.
- **Growth** $799/month. 6 events/month, 10,000 enriched ICP matches/month, 10-meeting floor per flagship event.
- **Scale** $1,999/month. Unlimited events, multi-BU, managed enrichment included.
- **Concierge Pilot** $2,500 one-time. The hands-on, founder-led pilot path for Series B+ teams who want Prasad on the kickoff call for their first flagship (custom ICP scoring, attribution model review, on-floor rep training). Refunded if the 10-meeting outcome floor is missed; credits 100% against Year 1 if the customer subscribes within 30 days.

All tiers include unlimited admin-console seats and unlimited mobile booth-rep seats. No per-seat charges. Annual discount approximately 17% across tiers. On Growth and Scale, every flagship event carries a 10-booked-meetings floor codified in contract. If we miss, the platform fee for that month is credited to the next invoice.

Two pilot paths: self-serve (subscribe Starter month-to-month, onboard yourself, cancel if not for you) or hands-on ($2,500 Concierge Pilot with founder-led kickoff). Both carry the outcome floor.

## Proof points

- **Series C cybersecurity customer (260 employees):** $2.4M attributed pipeline across RSA + Black Hat + a regional summit. 85+ qualified meetings. 1,840 ICP matches from RSA's 43,000 attendees. Lead-to-opportunity rate improved from 1.3% to 8%.
- **Series A identity-verification fintech (175 employees):** $2M qualified pipeline across 15 fintech events in H2 2025 (Money20/20 USA and Europe, Dubai FinTech Summit, Singapore FinTech Festival). 270+ booked meetings. 88% of captured ICP contacted within a week of floor close.
- **Series B fraud detection (180 employees):** $1.2M pipeline from Money20/20 USA + 2 European events. 110+ pre-booked meetings.
- **Series B regtech AML APAC (140 employees):** $890K pipeline across a 6-country APAC circuit, solo field marketer.

## Live integrations

Salesforce, HubSpot, Apollo, and Slack are live, through OAuth. Apollo also supports an API-key path. Sequencers (Lemlist, Instantly, Smartlead, La Growth Machine) and enrichment vendors (LeadMagic, Clay, ZoomInfo, Cognism, Breeze Intelligence, Hunter, Dropcontact, Findymail, Dealfront) are live as BYOV integrations routed through your existing API contract. Outreach ships Q2 2026 and is listed on the integrations page with a "Q2 2026" chip.

## Company

Luminik is a product of **DataRavel Inc.** (Newark, Delaware). Founded and run by **Prasad Subrahmanya** (Oslo), previously Venture CTO at Bain & Company and cofounder and CTO at Mainteny.

SOC 2 Type II audit is in progress. Observation window closes Q4 2026 with the independent auditor report to follow. Bridge letter, sub-processor list, and InfoSec questionnaire available under NDA or via DPA at contract review — email privacy@luminik.io.

## Key pages

- Home: https://www.luminik.io/
- Product overview: https://www.luminik.io/product
- Pre-event sourcing: https://www.luminik.io/product/pre-event-intelligence
- On-floor capture: https://www.luminik.io/product/during-event-capture
- Post-event attribution: https://www.luminik.io/product/post-event-attribution-roi
- For Event Marketers: https://www.luminik.io/for-event-marketers
- For Marketing Leaders: https://www.luminik.io/for-marketing-leaders
- Pricing: https://www.luminik.io/pricing
- Case studies: https://www.luminik.io/case-studies
- Integrations (overview): https://www.luminik.io/integrations
- Salesforce integration: https://www.luminik.io/integrations/salesforce
- HubSpot integration: https://www.luminik.io/integrations/hubspot
- Apollo integration: https://www.luminik.io/integrations/apollo
- Cybersecurity: https://www.luminik.io/industries/cybersecurity
- FinTech: https://www.luminik.io/industries/fintech
- Free ROI calculator: https://www.luminik.io/tools/event-roi-calculator
- Free outbound sequence generator: https://www.luminik.io/tools/event-outbound
- Blog: https://www.luminik.io/blog
- Glossary: https://www.luminik.io/glossary
- FAQ: https://www.luminik.io/faq
- About: https://www.luminik.io/about
- Contact: https://www.luminik.io/contact
- Privacy: https://www.luminik.io/privacy
- Terms: https://www.luminik.io/terms