Marketplace Risk New York
Marketplace Risk New York 2025: 61 attendees in NYC. Working playbook for trust, safety, and fraud vendors selling into US marketplaces to pre-book meetings.
Attendees to attributed pipeline, projected
What a Luminik program at Marketplace Risk New York produces, stage by stage.
Projection based on the event's published attendance plus an industry-default ICP density, and Luminik's average conversion rates from documented customer programs (18% ICP density, 92% touched within a week, 8% lead-to-meeting, 30% meeting-to-opportunity). Past performance not a promise. This event is small enough that the funnel is directional rather than predictive. Run your own numbers in the ROI calculator.
Who's in the room
Top job titles and seniority mix for Marketplace Risk New York, derived from 61 enriched contacts.
- C-level4 (7%)
- VP1 (2%)
- Director23 (38%)
- Manager29 (48%)
- IC4 (7%)
Composition derived from 61 enriched contacts in our publicly-sourceable list. Real attendance and actual ICP density may skew higher; these are anchors, not totals.
Why Marketplace Risk New York matters for B2B marketing leaders
A single day at Convene 101 Greenwich. A 61-row publicly-sourceable list that reads like the trust-and-safety leadership of US marketplaces: Heads of Trust and Safety at eBay, Etsy, Poshmark, Mercari US, StockX, GOAT, Reverb, plus the senior risk leaders at DoorDash, Instacart, Lyft, Uber, Airbnb, Vrbo. The Director of Demand Gen at a Series B trust-and-safety vendor described it as “one of the highest-density single-day buyer events in the US, hands down.”
If your ICP is a Head of Trust and Safety, a Director of Marketplace Risk, a VP Fraud, or a Senior Director Compliance at a US marketplace, mobility platform, food delivery operator, or short-term rental platform, this is one of the highest-density US trust-and-safety rooms on the calendar. The 61-row publicly-sourceable list size masks the buying density: this is the room where US marketplace risk budget conversations happen in spring before the H2 procurement cycle.
Who attends Marketplace Risk New York
The 61-row publicly-sourceable list concentrates around US marketplace trust-and-safety leadership:
- US marketplace and platform Trust and Safety leaders (eBay, Etsy, Poshmark, Mercari US, StockX, GOAT, Reverb, ThredUp, OfferUp): roughly 22-28% of the room. The highest-use cluster for content moderation, fraud, and seller-onboarding vendors.
- Mobility, food-delivery, and gig-economy senior risk (DoorDash, Instacart, Lyft, Uber, Grubhub, Caviar): 18-22%. The buyers for driver-rider verification, promo-code fraud, and account-takeover tooling.
- Short-term rental and travel marketplaces senior T&S (Airbnb, Vrbo, Turo, Outdoorsy, Hipcamp): 10-15%.
- Ticketing and resale marketplaces (StubHub, SeatGeek, Vivid Seats, Gametime): 6-10%.
- Crypto and digital marketplaces senior risk (Coinbase, Kraken, OpenSea, Magic Eden): 5-8%. The fraud-on-crypto buying class.
- US regulator presence (FTC, NY AG observer, CFPB observer): 3-5 attendees.
- Vendor and consulting attendance: filtered. The conference is buyer-led.
For a Series A or Series B trust-and-safety, fraud, KYC, or content moderation vendor with a US motion, the working list at Marketplace Risk New York is closer to 25-40 named contacts across 18-30 named accounts. The 61 enriched contacts in the 2025 sample is essentially the working list.
The five-stage pipeline applied to Marketplace Risk New York
The single-day format compresses everything. Spring timing means the buying class is in active evaluation for H2 implementation.
Source. Pull the published attendee list five weeks out. Cross-reference against your US marketplace TAL: the top 20 US marketplaces and platforms, the major mobility and food-delivery operators, the short-term rental cluster, plus the ticketing and crypto marketplaces. The 61-row publicly-sourceable list ICP-matched against a typical US marketplace TAL produces 25-40 working contacts.
Enrich. Score on three axes: seniority (Director and above), regulator exposure (FTC consumer protection activity, NY AG investigations, recent CFPB actions on platform liability), and recent-incident signal (recent moderation failures, public statements about content moderation, recent T&S leadership hires). Apollo coverage on US T&S contacts runs around 88-92%.
Sequence. Two cadences. US marketplace T&S leaders: a 4-touch sequence anchored to a recent FTC or state AG action, a peer-marketplace reference, and a concrete fraud-loss-economics framing. Mobility and gig-economy senior risk: a 3-touch sequence anchored to driver-and-rider verification, fraud-on-promo-code, and ride-deflection problems. Both cadences should reference one regulator anchor and one peer reference.
Capture. Convene 101 Greenwich for a single-day event has a small sponsor area with reserved meeting tables, a lounge, and a coffee-break sponsorship slot. Use a mobile capture flow that maps every meeting and voice note to your Salesforce or HubSpot Campaign Member the same evening. Marketplace Risk New York produces 12-25 high-quality scheduled meetings in the single day for an active sponsor.
Attribute. Tag every Campaign Member with the Marketplace Risk New York campaign and a buyer-type custom field (Marketplace, Mobility, Rental, Ticketing, Crypto). Run a Salesforce report 48 hours after the event that segments sourced pipeline by buyer type. US marketplace risk deals close on 4-9 month cycles; plan the attribution review at 60 days and 180 days.
Booth and meeting strategy for Marketplace Risk New York
For B2B SaaS vendors selling trust and safety, fraud, KYC, or content moderation into US marketplaces:
- Sponsorship tier: There is no traditional booth floor for a single-day event. Sponsorships include reserved meeting tables, a coffee-break sponsorship, and branded session slots. Reserved meeting tables are the highest-use placement.
- Location: Pay for placement near the main session room and the morning coffee zone. The Convene’s lobby cafe is the unofficial side-conversation venue.
- Staffing: A senior compliance or solutions engineer plus a senior commercial leader (CRO, VP Sales, or Founder) at every meeting. US trust-and-safety leaders ask regulator-grade questions and expect senior-level answers.
- Side meetings: Tuesday evening at a Tribeca or Midtown venue is the only deal-making window for a single-day event. Book an 8-10 person dinner the night of the event with your top US marketplace and mobility targets. Locanda Verde, The Odeon, or one of the Tribeca steakhouses.
Recommended exhibitor tier: reserved meeting tables plus a same-night dinner typically runs 18-32K all-in for the single-day program, before staffing and travel.
How Luminik runs the US marketplace risk motion
Marketplace Risk New York is a US marketplace trust-and-safety buying show. The five-stage pipeline (source, enrich, sequence, capture, attribute) runs identically to the marketplace risk motion, with the US calibration above.
We run the same five-stage motion as documented in our Money20/20 case study and our Fintech IDV case study. See the for-marketing-leaders page for the budget-defense framing and the for-event-marketers page for the operator-side workflow.
Run on the Salesforce, Apollo, and HubSpot accounts you already pay for.
FAQ
How many attendees does Marketplace Risk New York actually have?
Our publicly-sourceable list for the 2025 program at Convene 101 Greenwich is 61 rows. ICP density for B2B SaaS vendors selling trust and safety, fraud, or content moderation tooling into US marketplaces runs around 18% of the room (RegTech industry default), with this buyer-led single-day format skewing significantly higher than a typical conference floor.
When should I start sourcing for Marketplace Risk New York?
Five weeks out. The published attendee list typically goes live around then, and US senior trust-and-safety calendars fill in the three weeks immediately before the event.
What is the typical sponsorship cost?
Reserved meeting tables plus a same-night dinner typically runs 10-22K base. All-in costs including staffing and travel run 18-32K for the single-day program.
How does Marketplace Risk New York compare to the larger US flagship?
The Marketplace Risk Management Conference (US flagship) has more attendees and broader vendor representation. The New York single-day event is buyer-led and concentrated in a tighter window. For a vendor with a US-focused trust-and-safety motion, the New York event produces denser buyer conversations per dollar than the larger flagship.
Should I run separate sequences for marketplaces vs mobility platforms?
Yes. US marketplaces (eBay, Etsy, Poshmark) have content moderation and seller-fraud problems. Mobility and food-delivery platforms (DoorDash, Lyft, Uber) have driver-rider verification and promo-code-fraud problems. Different framing in the sequence.
Is the crypto marketplace cluster worth pursuing separately?
Yes. Crypto marketplaces (Coinbase, Kraken, OpenSea, Magic Eden) have novel fraud problems (wash trading, NFT-listing fraud, crypto KYC) that the established fraud-on-card playbook does not solve. Crypto-fraud vendors should treat them as a separate sub-segment.
How do I write Marketplace Risk New York attribution back to Salesforce?
Tag every Campaign Member with the event campaign and a buyer-type custom field. Run reports at 48 hours, 60 days, and 180 days. US marketplace risk deals close on 4-9 month cycles; the attribution model needs to track first-touch through close.