Stage 4: On-floor capture

Capture floor conversations and sync to CRM same day.

Scan a badge, photo a name tag, or tap to record a voice note. The app works offline and syncs to Salesforce or HubSpot with the pre-event ICP score attached.

Book a 20-min walkthroughSee attribution writeback
In-booth flow

One scan, and the pre-event ICP score is on the screen

The mobile app your reps open on the floor. One tap from badge to a Salesforce Contact with the pre-event ICP score attached.

9:41
RSA 2026, Booth 4821
Capture
Online
Point at the attendee badge
QRBadge OCRCard
AD
Priya Ramanathan
VP Platform Engineering
Arcturus Data
ICP score
94
Tier 1
ICP, 5,000+ FTE, Data/AI stack, Account in pipeline
✓Pre-event email opened, Session bookmarked
✓ContactPriya Ramanathan
✓AccountArcturus Data
✓Lead score94 (Tier 1)
✓SourceEvent, RSA 2026 booth capture
✓EngagementSynced to timeline
Written to Salesforce
Contact + Lead + Opportunity
Captured today142
01, Scan
QR, badge OCR, or business card
One tap. Offline-capable. Works through a faulty hotel wifi.
02, Score surfaces
ICP score + pre-event context
The score your reps saw walking in. Plus every pre-event touch for this contact.
03, Push to CRM
Salesforce or HubSpot, same day
Contact, Lead, Engagement, and Opportunity fields. Rep attribution preserved.
Stage-to-stage, on the floor

Capture context before follow-up starts

Capture without ICP routing is noise. Capture with routing feeds the five-stage event pipeline.

Money20/20 USA 2025, Funnel

From 2,000 attendees to 6 closed deals

Stage-to-stage conversion
Attendees
0
ICP-matched
0
Outreached
0
Meetings
0
Opportunities
0
Closed-won
0
Source of truth: Salesforce, Closed-won 90 days post-event
Stage conversion driven by ICP routing

What "lead capture" usually leaves behind

A badge scan gives you a name, a title, and a company. What a rep needs on top of that is the pre-event ICP score, the voice note from the conversation, and a same-day record in Salesforce or HubSpot. Anything short of that is Monday-morning cleanup.

Badge capture apps

Catch the badge. Dump a CSV.

What it missesNo pre-event ICP context at the scan. No offline queue that survives a Wi-Fi outage. No write into Salesforce or HubSpot as a first-class record. The CSV lands on someone's desk Monday morning.

Closed suites with their own waterfall

Bundle a capture UI inside their own dashboard.

What it missesCapture lives in their tool. Attribution lives in their tool. The data never reaches your Salesforce or your HubSpot as a first-class record. Your CFO ends up looking at a vendor screen instead of the CRM they already trust.

Digital business card commodities

Swap contact info between two phones.

What it missesNo ICP score on the record, no voice note transcription, no writeback to your Salesforce or your HubSpot as sourced pipeline. The contact lands in a phone and never reaches the Opportunity.

Luminik captures the floor with full context. ICP-scored at the scan, offline-first through a bad Wi-Fi day, written to your Salesforce or your HubSpot the same day.

What Stage 4 includes

Three capture methods, one review screen

QR scan (vCard, MECARD, JSON, URL), on-device badge OCR with per-field confidence so blurry fields get flagged before you hit submit, and manual entry. Every capture lands on the same review screen before it saves. One record per attendee, keyed to the event and the rep.

Offline-first, survives a dead Wi-Fi day

Conference Wi-Fi dies. Capture keeps running. Scans, voice notes, and meeting logs queue locally in a 200-item buffer and drain when connectivity returns. Nothing gets lost between the expo floor and your CRM.

Voice notes, transcribed at the booth

Tap record after a conversation. Audio uploads, transcribes, and we pull out the key next steps automatically. The note attaches to that attendee's activity timeline. Queued captures upload the moment you're back on signal.

Same-day CRM sync

Captures appear in the web app within minutes, tagged to the event, the rep, and the pre-event ICP score. Sourced and influenced pipeline writes to Salesforce Opportunities or HubSpot Deals within 48 hours from event end.

Pre-event ICP context on the phone

Your rep walks in with the full ranked target list from the pre-event stages already on their device. Search by name or company, see the ICP score and the reason behind it, open the full profile.

Push to CRM from attendee detail

Rep finishes a conversation, opens the attendee record, taps Push to CRM. The contact, the ICP score, and every note and meeting logged on the floor write straight to Salesforce or HubSpot. No Tuesday morning cleanup.
Two surfaces, one record

What runs on the phone and what runs on the web

Reps work in the app on the floor. Marketing and RevOps work in the browser. Both write to the same attendee record.

iOS and Android

On the phone

The capture surface. It comes out at the booth and nowhere else, and it keeps working when the conference Wi-Fi does not.

  • QR scan and on-device badge OCR, with per-field confidence
  • Voice notes, transcribed with the next steps pulled out
  • Attendee lookup with the pre-event ICP score and the reason behind it
  • Offline-first, with a 200-item queue that drains when signal returns
  • Push to CRM on every attendee record

Who opens it: AEs and SDRs working the floor.

Browser, app.luminik.io

On the web

Everything before the event starts and everything after they close. The planning surface and the reporting surface, in one place.

  • ICP definition and attendee scoring
  • Target-list building and tiering ahead of the event
  • Sequence push to Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce
  • Attribution, event-over-event comparison, and the QBR export
  • Team, event, and integration setup

Who opens it: marketing and RevOps.

One attendee record, written from either side. A capture made on the floor is the same record marketing opens in the browser, and the pre-event ICP score stays attached to it either way.

Walk off the floor with clean records in Salesforce.

20 minutes. We demo the capture app live: scan, badge photo, voice note, each landing in Salesforce or HubSpot with the ICP score attached by end of day.

Book a 20-min walkthroughRead the AE and SDR view