For fintech
Find the 130 fintech buyers among Money20/20 Europe's 7,800 attendees.
Attendee list built six weeks ahead of the event, scored for fraud, risk, and payments buyers, and written back to Salesforce as attributed pipeline within 48 hours.
Pre-event
Surface the 130 right-title buyers out of 7,800 Money20/20 Europe attendees
- →Source attendees 4-6 weeks ahead of Money20/20 from the open web and from the event platforms you are entitled to
- →Enrich on your Apollo or ZoomInfo plan. Score for bank category, fraud/risk function, payments seniority
- →Pre-book meetings with VP Fraud, Head of Compliance, and Head of Payments
- →Sequence ranked lists through Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce
Money20/20 Europe
M20/20 Europe attendees
7,800+
Right-title buyers
130
Meetings
41
In-event
Capture the room without drowning reps in bad scans
- →Badge scans, business cards, and floor conversations captured on mobile
- →Voice notes transcribed with account context from your ICP list
- →Works on flaky conference Wi-Fi. Syncs to Salesforce or HubSpot when connectivity returns
- →Unqualified scans filtered at the ICP-score level before follow-up sequences fire
Money20/20 Europe
Event
Money20/20
Location
Amsterdam
Same-day sync
94%
Post-event
Your CFO's event ROI dashboard
- →Sourced and influenced pipeline attributed to each event within Salesforce or HubSpot
- →Compare Money20/20 USA vs Europe vs SFF on real pipeline numbers
- →Closed-won revenue traced back to the event and rep that sourced it
- →Defensible ROI you can hand to finance without rebuilding the number by hand
Money20/20 Europe
Pipeline at 48 hours
$470K
Opportunities
9
Closed to date
$260K
Pipeline attribution
What Money20/20 produced
Money20/20 Europe, Event ROI
Pipeline attribution
Attribution lands in Salesforce within 48 hours
Spend
$0
Sourced pipeline
$0
Revenue (90d)
$0
Meetings booked
0
Klarna
Closed-Won
$186,000
Adyen
Proposal
$287,000
Stripe
Negotiation
$214,000
Checkout.com
Closed-Won
$163,000
Revolut
Proposal
$139,000
Ramp
Discovery
$182,000
Attribution: First-touch + rep capture sync
Source: Salesforce, Last sync 2s ago
From 7,800 Money20/20 Europe attendees to 130 right-title buyers and 41 meetings.
Money20/20 Europe
Source attendees
Build the Money20/20 attendee picture from the open web and the platforms you are entitled to
Count
7,800
Priya Shah
VP Fraud, Adyen
Marcus Obi
Head of Compliance, Klarna
Lena Park
Head of Payments, N26
Real numbers, identity-document AI company at Money20/20 Europe
The Money20/20 math
One event, three stages of narrowing, all of it traceable in Salesforce afterwards.
With Luminik, one edition
- 130right-title buyers surfaced from 7,800 Money20/20 Europe attendees
- 41meetings held (26 pre-booked before the event began)
- 9opportunities, $470K in pipeline within 48 hours from event end
$260K of that pipeline has closed to date, every dollar traceable in Salesforce.
Money20/20 Europe, one edition. Numbers from an identity-document AI company. Past performance, not a promise.
Fintech events we map into pipeline
Twelve flagships across North America, Europe and APAC. The first four open hand-written playbooks on this site; the rest open the catalogue page for that edition.
Event playbook on this site
- Location
- Las Vegas, North America
- Size
- 11,000+Public estimate
- When
- October
Event playbook on this site
- Location
- Amsterdam, Europe
- Size
- 8,000+Public estimate
- When
- June
Event playbook on this site
- Location
- Singapore, APAC
- Size
- 70,000Catalogue
- When
- November
Event playbook on this site
- Location
- London, Europe
- Size
- ~2,500Public estimate
- When
- May
- Location
- Bangkok, APAC
- Size
- 5,000Catalogue
- When
- April
- Location
- Hong Kong, APAC
- Size
- 45,000Catalogue
- When
- November
- Location
- Miami Beach, North America
- Size
- ~9,000Public estimate
- When
- September
- Location
- Singapore, APAC
- Size
- ~9,000Public estimate
- When
- September
10 speakers on the catalogue page
- Location
- New York, North America
- Size
- ~1,800Public estimate
- When
- September
- Location
- Lisbon, Europe
- Size
- 2,500Catalogue
- When
- October
- Location
- London, Europe
- Size
- 2,000Catalogue
- When
- March
20 sponsors on the catalogue page
- Location
- New Delhi, APAC
- Size
- ~41,000Public estimate
- When
- March
| Event | Location | Region | Typical size | Source | When |
|---|---|---|---|---|---|
| Money20/20 USA Event playbook on this site | Las Vegas | North America | 11,000+ | Public estimate | October |
| Money20/20 Europe Event playbook on this site | Amsterdam | Europe | 8,000+ | Public estimate | June |
| Singapore FinTech Festival Event playbook on this site | Singapore | APAC | 70,000 | Catalogue | November |
| Banking Transformation Summit Event playbook on this site | London | Europe | ~2,500 | Public estimate | May |
| Money20/20 Asia | Bangkok | APAC | 5,000 | Catalogue | April |
| Hong Kong FinTech Week | Hong Kong | APAC | 45,000 | Catalogue | November |
| Sibos | Miami Beach | North America | ~9,000 | Public estimate | September |
| Sibos | Singapore | APAC | ~9,000 | Public estimate | September |
| FinovateFall 10 speakers on the catalogue page | New York | North America | ~1,800 | Public estimate | September |
| Fintech Meetup Europe | Lisbon | Europe | 2,500 | Catalogue | October |
| MoneyLIVE Summit | London | Europe | 2,000 | Catalogue | March |
| Fintech India 20 sponsors on the catalogue page | New Delhi | APAC | ~41,000 | Public estimate | March |
What the Source badge means: public estimates are the organiser's own published figure, and catalogue figures are the most recent edition on file.
Looking for a specific event? Browse the full fintech catalogue for dates, venues, speakers, and sponsors on every edition we carry.
Money20/20 Europe is about 7,800 people and our ICP is a narrow slice, specific titles in identity, fraud, and payments. Luminik surfaced 130 of them from the pre-event list, our reps pre-booked 26 meetings and held 41, and $260K of that pipeline has closed so far. More useful than the number: I stopped staring at a 50-page agenda at midnight working out who to chase.
VP of Marketing
Identity-document AI company
Money20/20 Europe
Fintech event pipeline resources
Proof and tools for your next Money20/20 or SFF
Money20/20 US-entry case study
How a Series B fraud detection company entered the US at Money20/20: $1.35M pipeline across three events, 24 opportunities, $520K closed to date.
Pre-event sourcing for Money20/20 and SFF
ICP scoring and attendee sourcing starting 6 weeks ahead of the event.
Free Money20/20 outreach sequence generator
Build a multi-channel pre-event cadence for your next fintech event.
Model your Money20/20 pipeline
Free event ROI calculator. Enter the event and your ICP, get a pipeline estimate.
Have a fintech event on the calendar?
20 minutes on Money20/20, Singapore FinTech Festival, or Finovate. We walk sourcing, enrichment, booth capture, and writeback live on the event you already paid for.
$470K pipeline from one Money20/20 Europe$260K closed to date