10 booked meetings per flagship event, or we credit that event's fee.

If you sponsor or attend one to three flagship events a year and one person runs the whole program, start on Starter. If your calendar runs four to eight flagships plus regional events and the program carries a pipeline number, Growth is the fit, and it is the first tier that carries the 10 booked meetings floor. If you run 15 or more events a year across regions or business units, need a separate ICP model per unit, and have procurement and InfoSec in the review, that is Scale.

A flagship is an event you sponsor, exhibit at, or send three or more reps to, with a pipeline target attached. Regional table-top events and local meetups count as half an event against your annual allowance and do not carry the 10-meeting floor. If you are unsure which side an event falls on, ask before the event starts and we agree it in writing.

Two paths, pick based on how hands-on you want us. Standard path: start on Starter month-to-month, connect Salesforce or HubSpot plus Apollo, and use the 14-day no-risk trial on your first event. Hands-on path: the $2,500 Concierge Pilot adds custom ICP scoring, attribution model review, and on-floor rep training on your first flagship. Refunded in full if we miss the 10-meeting floor, 50% credited to Year 1 if you sign within 30 days of event close.

The Concierge Pilot is the hands-on pilot path. $2,500 one-time, founder-led kickoff, custom ICP scoring, attribution model review, and on-floor rep training on your first flagship. It fits the first RSA or Money20/20 where the CFO wants confidence before signing. Series A teams and RevOps-led evaluations usually start on Starter month-to-month instead and use founder-led onboarding. Growth, Scale, and the Concierge Pilot carry the 10-meeting outcome floor.

Compare it to the alternative, which is people. A fully loaded SDR runs $120,000 to $180,000 a year. Growth is $9,588 a year, about 6% of one head, and it does not take PTO in the week of the show. Compare it to the hours, too. The manual version is one person pulling the attendee list, one cutting it to ICP in a spreadsheet, one writing the sequences, and one reconstructing attribution three weeks after the fact. Teams we work with put that at ten to twenty hours of AE and marketing time per event, so six events a year is most of a working month spent on the part of the job nobody was hired for. Then compare it to the event itself. A flagship booth, travel and staffing runs $20,000 to $25,000 for five people. Growth is roughly a third of the cost of one of those events, and it is the part that decides whether the other $25,000 produced anything you can point at. On top of that the floor is in the contract.

We do not resell your data, and the work runs on AI agents instead of people. Enrichment runs on the Apollo, ZoomInfo, Cognism, Hunter or LeadMagic contract you already signed, at your rate, with no markup, so the biggest cost line in this category never reaches your invoice twice. When your vendor cannot resolve a record, we fill that gap at no extra charge, because coverage gaps are our problem to solve. On the product side, finding the events, sourcing the attendee list, scoring 43,000 people against your ICP, drafting the sequences and writing the post-event report are done by AI agents on models picked per task. Running one flagship event through Luminik costs us between seven and thirty-five dollars of compute. The manual version of the same work is one person for a week. We priced up from that cost and kept a normal software margin instead of pricing down from what the category charges. It also means the number moves the right way: when our cost falls, the published enrichment rate falls with it.

If event prep still depends on a VA pulling the list the week of the event, a spreadsheet outside the CRM, or attribution reconstructed three weeks after the event, Luminik turns that into a repeatable system. Your team keeps working in Salesforce, HubSpot, and Apollo. The event pipeline becomes clean CRM data instead of folklore after the fact.

No. An agency hands you a list. Luminik builds the event pipeline inside your own CRM, on the enrichment vendor you already pay for. Your team owns the data, the sequence history, and the attribution records after the subscription ends. If you churn, nothing disappears. Everything Luminik writes lives on CRM records that are yours.

Growth and Scale agreements name an outcome floor of 10 booked meetings per flagship event. If we miss on a flagship, that event's share of your platform fee is credited to your next invoice. The credit covers up to two events in any rolling 12 months. If we miss the floor on your first two flagship events you can exit an annual term and we return the unused portion. Regional events do not carry the floor. The Concierge Pilot is a full refund rather than a credit.

Month-to-month plans can stop at the end of the paid billing period. Annual plans are non-refundable for the unused portion, with one exception: if we miss the 10-meeting floor on your first two flagship events you can exit and we return the unused portion. You can also downgrade to a smaller tier at renewal. No early-termination fees either way. CRM records, sequence history, and attribution writebacks are yours to keep in every case.

Pay for ten months and get twelve. Starter works out at $249 a month, billed as $2,988 for the year. Growth is $665 a month, billed as $7,980. Scale starts at $1,665 a month, billed as $19,980. You can upgrade tier mid-term at a prorated rate. Downgrades take effect at renewal.

Because it breaks on the edge cases. Was the meeting produced by Luminik's sourcing or by a relationship the rep already had? Somebody has to adjudicate that every month, and it will not be a pleasant conversation. Meetings are the outcome floor instead: a flat platform fee either way, credited if we miss the floor. Your budget stays predictable and nobody argues about attribution on an invoice.

Your event and ICP-match allowances are annual and pooled rather than monthly and forfeited. They accrue every month, and unused event allowance carries forward inside your term, so a dark December funds a heavy March. Matches work the same way: the annual number is one pool for your whole term rather than a monthly cap, so unused matches stay available inside your term instead of expiring at the end of each month, and you can spend most of a year's matches on one flagship if that is how your calendar falls. The platform also keeps working between events. The event catalogue stays open for next-quarter planning, your Know Before You Go briefs keep arriving, and your attribution records and event reports stay live for the readouts that happen months after the show. Pre-event sourcing for the next flagship starts six weeks ahead, which usually lands inside the month that looked quiet on the calendar.

You see it coming and you agree the number before it bills. Regional events count as half a flagship, so a heavy season is usually absorbed inside the pooled allowance. Past 12 flagship-equivalents and 30,000 enriched ICP matches a year, Growth carries published rates: $240 per additional event-equivalent and $80 per additional 1,000 matches. Past 30 flagship-equivalents and 100,000 matches, Scale carries $200 and $60. A regional event counts as half, so it is half the rate. All of them come from the same arithmetic as the tier itself rather than being set as a penalty. On Starter, going past the allowance is either a mid-term upgrade, where the prorated difference covers the rest of the term, or a one-off add-on quoted the same way. There are no silent charges on any tier.

No. Every tier includes unlimited admin-console seats for campaign setup, ICP scoring, and attribution review, plus unlimited booth rep seats for event capture. We don't charge by seat count. Your whole marketing and RevOps team can work in the admin console, and every AE who walks the floor can capture conversations at no incremental cost.

Yes, mobile capture is included across all three tiers. Unlimited booth reps can capture badges, dictate voice notes, look up attendees by ICP score, and push records to your CRM. No per-seat fees.

You also pay Salesforce and your sequencer. Luminik runs the event pipeline across them: enrichment through Apollo, ZoomInfo, Cognism, Hunter, or LeadMagic; sequencer push; on-floor capture; and Salesforce or HubSpot attribution around one event motion. Your vendor contract, DPA, and rate limits stay yours, and Luminik adds no markup on your data. When your vendor cannot resolve a record, Luminik fills that gap on our own stack at no extra charge, inside the record allowance on your tier.

A record your own enrichment vendor was asked for and could not resolve. We try your vendor first on every record, and only what comes back empty goes to Luminik's stack, at no extra charge, up to 3,000 records a year on Starter, 12,000 on Growth and 50,000 on Scale. If you would rather Luminik ran the primary path instead of your vendor, that is $0.10 a record, which is half what Apollo lists its own overage credits at.

It covers email and firmographic enrichment. Phone-number lookups cost more to buy, so they are quoted separately on your order form before we run any. Gap-fill on email and firmographic data stays free inside your record allowance either way.

AI is included in every tier. There is no AI meter, no usage line on your invoice, and no cap to watch. Luminik agents use AI for ICP scoring, sequence generation, enrichment and follow-up planning, and a full flagship event costs us between seven and thirty-five dollars of compute, which is why it is easier to include than to bill. Fair use applies: if one account's AI volume runs far past what its event and match allowances imply, we call you before anything changes rather than after. If you would rather the calls ran on your own Anthropic, OpenAI, Azure OpenAI or Google account, connect your key and they will, at zero markup.

Yes. The SOC 2 report is available on request, together with the sub-processor list, the DPA, and a completed InfoSec questionnaire. Email privacy@luminik.io or ask for it on the walkthrough.

Launch setup is included: Salesforce or HubSpot OAuth, Apollo API key, ICP rules import, and your first event go-live are covered by the platform fee. For hands-on setup on the first flagship event (custom ICP scoring, attribution model review, on-floor rep training), the $2,500 Concierge Pilot add-on covers it. 50% credited against Year 1 if you sign within 30 days, refunded in full if we miss the 10-meeting floor.