Event pipeline breaks across list, booth, and CRM handoffs.
Luminik exists because B2B teams need the pre-event list, booth context, follow-up, and CRM attribution to add up to one defensible number.
Why we built Luminik
We spent $100k+ on that event in Q1, and I still have no idea what it moved. That's the scary part.
After talking to field marketers, RevOps leads, and sales reps at Series A-C B2B companies, I kept hearing the same four things:
- The attendee list arrives three days before the event
- Reps walk the floor cold, with no target list and no talking points
- Follow-ups go out on day 11, two weeks after everyone's moved on
- Nobody can prove what the six-figure event produced
This is where the sponsor-side event motion usually breaks. Luminik exists to change that.
What makes us different
We start building your list 6 weeks ahead of the event
Attribution lands on the CRM record
One pipeline for all five stages
Who's behind it
Before Luminik became software, I ran this workflow with customers across 50+ B2B events.
That meant the unglamorous work: finding the right accounts in attendee data, fixing messy lists, setting up outbound, writing event-specific campaigns, filling dinners and side events, building the post-event report, and explaining why the CRM did or did not support the event spend.
The failure pattern was consistent: attendee lists lived apart from outreach, floor conversations lived apart from the CRM, and attribution got rebuilt in spreadsheets after the buying window had moved on. Each of those steps had a tool behind it. Nobody owned the handoffs between them.
Luminik is that field work in product form: source, enrich, sequence, capture, attribute, across the CRM, sequencer, and enrichment vendors customers already use. The goal is simple: make third-party events a pipeline channel the business can inspect in the CRM, not a story rebuilt after the fact.
Guided by leaders in marketing, RevOps, and data
How we work
Four things that show up in how we build and how we support.
We own the outcome
Specific over vague
We build what breaks in the field
No features for the sake of features
See the platform in context
Want to see how we'd approach your next event?
20 minutes on a real event from your calendar. We'll walk the pre-event sourcing, on-floor capture, and CRM attribution writeback for that specific event.