Find 1,840 ICP-fit security buyers before RSA starts.
Surface 1,840 CISOs and VP Security buyers from RSA's 43,000 attendees, 6 weeks ahead of the event. Reps arrive with meetings already on the calendar.
Know who is attending RSA, weeks before you travel
- →Source attendees from the open web and from the event platforms you are entitled to
- →Enrich on your Apollo or ZoomInfo plan. Score for CISO, VP Security, Director of Security Engineering, security tooling signals
- →Sequence prioritized targets to Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce
- →Reps arrive knowing exactly who to find on the Moscone floor
Capture every conversation and sync to CRM same-day
- →Scan badges, QR codes, or add contacts manually in one mobile app
- →Tag leads with voice notes while walking the expo floor
- →Works offline. Syncs to Salesforce or HubSpot when you're back in range
- →CISOs and VP Security leads appear in the CRM the same afternoon
Show leadership exactly what RSA produced
- →Sourced and influenced pipeline attributed to each event within Salesforce or HubSpot
- →Compare RSA vs. Black Hat vs. regional summits on real pipeline numbers
- →Closed-won revenue traced back to the event that sourced it
- →Defend next year's event budget with numbers pulled from your own Salesforce
What RSA and Black Hat produced
Pipeline attribution
43,000 RSA attendees. 1,840 ICP matches. 85+ meetings.
Source attendees
Build the RSA attendee picture from the open web and the platforms you are entitled to
The RSA math
Same event, same team, same spend. What changes is how the funnel narrows.
- 43,000attendees on the floor
- 1,500random badge scans
- 20opportunities (1.3% L2O)
- 1,840ICP-matched at RSA alone
- 85+booked meetings across 3 events
- 6xL2O rate (1.3% to 8%)
RSA + Black Hat + 1 regional summit. Numbers from a Series C cybersecurity customer.
Cybersecurity events we map into pipeline
Twelve flagships across North America, Europe, APAC and the Middle East. Every row opens the catalogue page for that edition.
- Location
- San Francisco, North America
- Size
- 43,000Customer figure
- When
- April
- Location
- Las Vegas, North America
- Size
- 20,000+Public estimate
- When
- August
- Location
- Las Vegas, North America
- Size
- 30,000+Public estimate
- When
- August
- Location
- Washington DC, North America
- Size
- 8,002Catalogue
- When
- September
- Location
- National Harbor, MD, North America
- Size
- 4,500Catalogue
- When
- June
- Location
- London, Europe
- Size
- 12,000Catalogue
- When
- June
- Location
- London, Europe
- Size
- ~4,000Public estimate
- When
- December
- Location
- London, Europe
- Size
- 19,250Catalogue
- When
- March
- Location
- Nuremberg, Europe
- Size
- ~25,000Public estimate
- When
- October
- Location
- Singapore, APAC
- Size
- ~3,000Public estimate
- When
- April
- Location
- Riyadh, Middle East
- Size
- 40,000Catalogue
- When
- December
- Location
- Sydney, APAC
- Size
- 1,613Catalogue
- When
- March
| Event | Location | Region | Typical size | Source | When |
|---|---|---|---|---|---|
| RSA Conference | San Francisco | North America | 43,000 | Customer figure | April |
| Black Hat USA 10 speakers and 12 sponsors on the catalogue page | Las Vegas | North America | 20,000+ | Public estimate | August |
| DEF CON | Las Vegas | North America | 30,000+ | Public estimate | August |
| Billington CyberSecurity Summit Federal and critical-infrastructure buyers | Washington DC | North America | 8,002 | Catalogue | September |
| Gartner Security and Risk Management Summit | National Harbor, MD | North America | 4,500 | Catalogue | June |
| Infosecurity Europe | London | Europe | 12,000 | Catalogue | June |
| Black Hat Europe | London | Europe | ~4,000 | Public estimate | December |
| Cloud and Cyber Security Expo | London | Europe | 19,250 | Catalogue | March |
| it-sa | Nuremberg | Europe | ~25,000 | Public estimate | October |
| Black Hat Asia | Singapore | APAC | ~3,000 | Public estimate | April |
| Black Hat MEA | Riyadh | Middle East | 40,000 | Catalogue | December |
| Gartner Security and Risk Management Summit | Sydney | APAC | 1,613 | Catalogue | March |
What the Source badge means: customer figures come from a Luminik customer's own program, public estimates are the organiser's own published figure, and catalogue figures are the most recent edition on file.
Looking for a specific event? Browse the full cybersecurity catalogue for dates, venues, speakers, and sponsors on every edition we carry.
First RSA with Luminik: 1,840 out of 43,000 attendees matched our ICP, 40 meetings booked before we flew out, 8 more on the floor. Our lead-to-opportunity rate went from 1.3% to 8% on one event. It was the first year the reps knew who they were walking up to.
Proof and tools for your next RSA or Black Hat
Have a security event on the calendar?
20 minutes on RSA, Black Hat, or DEF CON. We walk sourcing, enrichment, booth capture, and writeback live on the event you already paid for.