Automotive
Performance Racing Industry Show - PRI Show
The PRI Show is a gathering of motorsports professionals, exhibiting companies, and attendees from various countries. It focuses on the racing industry.
The essentials
Event details
- Dates
- 10 December 2026 to 12 December 2026
- Organiser
- Performance Racing Industry
- Expected attendance
- 40,000
- Industry
- Automotive
Who attends
The audience
Join the world's largest gathering of motorsports professionals.
As described by the organiser
Public discussion
What people are saying
Official hashtag #pri2025
- PressSurging Exhibitor Demand Powers Excitement for 2026 PRI Show
The 2026 Performance Racing Industry Show is set for December 10-12 in Indianapolis. Exhibitors are rapidly finalizing booth selections, indicating strong confidence in the event's commercial value. More than 920 companies have committed to
- PressPRI Show 2026 Indianapolis — Attendee Guide
Performance Racing Industry Show 2026: Attendee Guide Updated March 7, 2026 The world's largest motorsports trade show. Four days, 40,000+ racing professionals, and a show floor that takes the full run to cover. Here's how to navigate PRI S
- VideoPRI 2025 Day 1! Performance Racing Industry Show Invades INDANAPOLIS!
The Performance Racing Industry is back in full swing here in Indianapolis Indiana despite some typically cold midwest weather! Once again the Street Racing ...
- VideoRace Car Stuff! Performance Racing Industry Show 2025 Indianapolis IN
Attending my favorite show of the year - the Performance Racing Industry show in Indianapolis IN. This is THE show to attend if you're a racing or performance enthusiast.
Agenda themes
Topics covered
- Business Management
- Sales & Marketing
- Advanced Vehicle Technology
- Trends & Research
- Sponsorship
- Building Brands/Branding
- Digital Marketing
- Industry Segment Specific Topics
On the floor
Sponsors and partners
- Hooked On Driving
- Canton Racing Products
- Dayco Performance Products
- Hot Shot's Secret
Logistics
Where to stay
Places to stay near the venue.
Conrad Indianapolis
Sheraton Indianapolis City Centre Hotel
31 West Ohio Street, Indianapolis
Hilton Garden Inn Indianapolis Downtown
108 North Pennsylvania Street, Indianapolis
Embassy Suites by Hilton Indianapolis - Downtown
110 West Washington Street, Indianapolis
Hilton Indianapolis Hotel & Suites
120 West Market Street, Indianapolis
Home2 Suites
115 North Pennsylvania Street, Indianapolis
Aloft
136 East Market Street, Indianapolis
Hyatt Regency Indianapolis
101 West Washington Street, Indianapolis
Plan this event
Work out who to meet here
Luminik sources the attendee picture for an event like Performance Racing Industry Show - PRI Show, enriches it against your ICP, and sequences it ahead of the date. Capture at the event writes to Salesforce or HubSpot the same day, and attribution ties the pipeline back to the spend.
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