EdTech
Lugano's Plan B Forum
Lugano’s Plan ₿ Forum is a Bitcoin conference that brings together world leaders, technologists, and entrepreneurs. It discusses nation-state Bitcoin adoption, economics, financial freedom, and freedom of speech.
The essentials
Event details
- Dates
- 23 October 2026 to 24 October 2026
- Organiser
- Lugano's Plan ₿
- Tickets
- CHF 199 to 2999
- Expected attendance
- 2,500
- Industry
- EdTech
Who attends
The audience
Lugano’s Plan ₿ Forum is the premier Bitcoin conference bringing together world leaders, technologists, and entrepreneurs to discuss nation-state Bitcoin adoption, economics, financial freedom, and freedom of speech.
As described by the organiser
Agenda themes
Topics covered
- Education & Training
On stage
Speakers
- Paolo ArdoinoCEO, Tether
- Elizabeth StarkLightning Labs
- Adam BackCEO, Blockstream
- John CarvalhoCEO, Synonym
- Mathias BuusCEO, Holepunch
- Samson MowCEO
- Stephan LiveraBitcoin Podcaster
- Andrew OsheroffCTO, Holepunch
On the floor
Sponsor
- Travala.com
Plan the spend
Tickets
Ticket tiers, as published by the organiser:
| Early Bird Peer Ticket | CHF 199 |
| Early Bird Cyber Punk Ticket | CHF 2,999 |
Logistics
Where to stay
Places to stay near the venue.
Pestalozzi
9 Piazza Indipendenza, Lugano
Zurigo Downtown ★★★
13 Corso Pestalozzi, Lugano
Ceresio ★★★
19 Via Serafino Balestra, Lugano
Hotel Gabbani
1 Piazza Cioccaro, Lugano
Hotel Luganodante ★★★★
5 Piazza Cioccaro, Lugano
Hotel Walter au Lac ★★★
7 Piazza Riziero Rezzonico, Lugano
Acquarello ★★★
Hotel San Carlo ★★
28 Via Nassa, Lugano
Plan this event
Work out who to meet here
Luminik sources the attendee picture for an event like Lugano's Plan B Forum, enriches it against your ICP, and sequences it ahead of the date. Capture at the event writes to Salesforce or HubSpot the same day, and attribution ties the pipeline back to the spend.
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